Cam Gillett

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
– Joe Chernov

Cam is a high-achieving marketing and communications practitioner with over 15 years’ professional experience, gained both locally and internationally, across a number of industries. Cam has worked successfully in large, complex organisations such as Shell and Heinz, as well as small, innovative New Zealand owned businesses.

Throughout his career Cam has developed and executed marketing and communication strategies across multiple channels that have powerfully driven product and business growth, in addition to greatly enhancing customer engagement. Cam has a broad skill-base, matched with a highly collaborative approach and thoroughly enjoys working at both a strategic and operational level.

November 17, 2025 in Brand Strategy, Marketing, Marketing planning, Relationship marketing

Because Value Is A Feeling, Not Just a Figure

In marketing value isn’t just measured in number’s, it’s felt. It's that moment when a client says, 'I just trust you, take care of it.’ It’s a sign of relief…
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November 3, 2025 in Advertising, Brand Strategy, Digital marketing, Marketing

Ethical Marketing: Doing Good While Well

What we mean by Ethical If you’ve ever bought something that didn’t do what the ad promised, you know the feeling: annoyed, mistrustful, and unlikely to return. In contrast, ethical…
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October 30, 2025 in Brand Strategy, Business, Marketing

How to Use Ai Tools Without Losing Your Brand Voice

Because your business deserves to sound like you, not like anyone else. Artificial intelligence has officially crashed the marketing meeting, and it’s not leaving anytime soon. With tools like ChatGPT,…
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December 6, 2023 in Digital marketing, Marketing, Mike Fleming, Uncategorized

7 website mistakes that are hurting your business

7 website mistakes that are hurting your business Woohoo, your website is up and running. Maybe it has been burning a trail on the information superhighway since ages ago. But…
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