Search Engine Marketing (SEM) involves the promotion of websites by increasing their visibility on search engine result pages; such as Google, Yahoo and Bing. Search Engine Optimisation (SEO) is just one way of lifting your website page ranking so that your company shows up higher on the results page.
MyMarketer works with best-in-the-industry partners to implement tactics that produce measurable results. These tactics include:
Keyword research and analysis – this involves finding what words, or combination of words your audience will use to find someone offering the services you provide website saturation and popularity – search engines use various techniques to identify and rank websites. MyMarketer will help you populate your website with the right keywords (optimising content) and include links, among other tactics to help your website to rank more highly with search engines – so your business is more likely to appear on the first page of search results – this is organic search back end tools – analytics and other monitoring tools help us to identify what is working (or not working) to generate traffic to your site. We can also track what people do on your site when they visit, so that we can develop effective solutions to maximise your online performance. Paid inclusion (or search) – search engine companies allow businesses to pay for the inclusion of their website at the top of results pages in a ‘sponsored’ section.
Whatever your requirements, we’ll work with you to develop a solution that fits your budget, effectively targets your audience and increases the effectiveness of your website.
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01. Marketing Planning Services >
At the beginning of any relationship we like to undertake a marketing planning phase where we develop a ‘Plan of Attack’ to set the objectives, strategic direction, tactical activity and marketing budget for your business. Talk to MyMarketer about our marketing planning services.
02. Identity Development and Logo Design >
A logo, visual identity, promise of value and tone of voice work together to form your overall ‘brand’. Your brand is the customer facing expression of your business and dictates how you are perceived and positioned within the marketplace. Whether your brand needs a refresh or complete overhaul, MyMarketer can help.
03. Web Design and Development >
The importance of your company’s online presence has skyrocketed in recent years and, increasingly, this is your customer’s first interaction with your brand. MyMarketer offers the full range of responsive website solutions, from a minimal ‘notice board’ website to greet customers, to a full-blown Content Management System with ecommerce (online shopping facility) included, we can design and develop it for you. We provide a truly tailored online marketing solution to suit your needs and your budget.
04. Digital/Social Media/Blogging/Email Marketing >
The growth in online channels has introduced a fantastic new opportunity to communicate and interact with your customers. However, as with any consumer interaction, online or offline, this can be both positive and negative. MyMarketer will work with you to develop your digital marketing strategy and then, we’ll also help you deliver it.
05. SEO/SEM Services >
Quite simply, SEO/SEM (Search Engine Optimisation / Search Engine Marketing) are ways of ensuring that your website is easily found by customers searching specifically for you, or for someone who offers your services. MyMarketer takes away all of the mystique around these techniques and works with you to develop and implement a search engine marketing plan that will result in more of your target audience being able to find your business online.
06. Marketing Collateral/Print Management >
We have extensive experience in producing a broad range of printed marketing material. Whether the purpose is building or growing a database, generating awareness of a new offering, providing product/service information or just keeping in touch with your customers, MyMarketer can help you to reach your audience and communicate your message effectively. We pride ourselves on our innovative, out-of-the-box thinking and we work with our extensive network our preferred suppliers to deliver cost-effective marketing solutions and results tailored to your requirements.
07. Advertising/Above the Line >
In a nutshell, above the line advertising involves using media to communicate to mass audiences; think television, radio, cinema, magazines, newspapers… etc. These channels are less targeted but can be ideal for getting information out there quickly and generating wide brand awareness. MyMarketer, in partnership with our network of trusted suppliers, will work with you to develop an overall creative idea that can be used to effectively convey your message and generate buzz for your brand.
08. Events/PR >
MyMarketer becomes your out-sourced marketing department for an agreed upon number of hours per week. As such, we plan and do ALL marketing services for you. So even if it’s handling your public relations material, planning a sponsorship strategy, or organising and running an event for your customers of partners, MyMarketer can cover it. We work with a network of trusted, best-in-the-industry suppliers to ensure that everything we do for you is of the highest quality and is achieved within your budget.
