Because your business deserves to sound like you, not like anyone else.
Artificial intelligence has crashed the marketing meeting – and it’s here to stay.
Tools like ChatGPT, Canva Write Magic, and Jasper AI can now whip up headlines, captions, and designs faster than you can make a flat white. Pretty handy huh?
But here’s the catch – while AI can make things faster, it can also make everyone sound… the same. And if there’s one thing your business doesn’t need, it’s to blend in.
Your brand voice is your secret sauce – the way you talk, the words you choose, and the attitude that makes people say, “That sounds like them”.
Let’s look at how to use AI without losing the human spark that makes your brand you.
Meet your AI Toolkit
Artificial Intelligence is now baked into almost every marketing platform you touch. From Canva Magic Write to Hubspot’s AI Content Assistant, marketers are using AI to:
- Draft social posts and blog outlines
- Design visuals in half the time
- Analyze what’s working and what’s not
- Personalized customer journeys
According to recent marketing research, 43% of marketing professionals automate repetitive tasks and processes using AI software.1
[1] AI Marketing Statistics: Trends and Insights 2024. SurveyMonkey. February 2024. https://www.surveymonkey.com/mp/ai-marketing-statistics/
What Your Brand Voice Really Means
Your brand voice is more than a tone – it’s your brand’s personality coming to life through words.
It’s that cheeky humor that makes Air New Zealand instantly recognizable, or the calm confidence you feel from a boutique wellness brand.
When you get your voice right, customers feel like they know you – and that trust is what turns browsers into buyers.
When AI Starts Sounding Too Smart for its Own Good
Let’s be honest — AI can write, but it can’t feel.
It doesn’t know your story, your customers, or your Kiwi sense of humour.
Rely on it too much, and your copy starts to sound like it was written by… well, a robot.
Polished? Sure.
Personable? Not so much.
No surprise then that global trust in AI companies has declined from 62% in 2019 to 54% in 2024.2
So let AI be your assistant, not your author.
[2] Trusted AI: Unravelling the Complex Web of Trust and AI Innovation. WARC. February 2024. https://www.warc.com/newsandopinion/opinion/trusted-ai-unravelling-the-complex-web-of-trust-and-ai-innovation/en-gb/6682
How to Keep Your Voice While Using AI
a. Train AI to “speak human”
Feed it your tone. Literally.
Try prompts like:
“Write this in a friendly, Kiwi tone — simple, warm, and conversational.”
b. Edit like a human
AI gives you the bones — you add the heartbeat.
Tweak the rhythm, sprinkle your slang, and add the little details that sound like you.
c. Keep your style guide in sight
Your brand voice is your compass. Use it to check that every AI-assisted line still points north — towards your values, tone, and audience.
d. Pair AI with human creativity
Use AI to spark ideas, not finish them.
As Canva says:
“AI drafts, humans perfect — that’s how we keep it real.”
The-Real World Inspiration
The brands getting this right and aren’t fighting AI — they’re partnering with it.
- “Wendy’s tests AI in its drive-thru ordering system3”.3
- “Air New Zealand’s Oscar chatbot adds personality and handles hundreds of queries4”.4
Because AI is great at efficiency. But identity? That’s still a human superpower.
[3] Wendy’s Taps Google Cloud for AI Drive-Thru Pilot. PR Newswire. May 9 2023. https://www.prnewswire.com/news-releases/wendys-taps-google-cloud-to-revolutionize-the-drive-thru-experience-with-artificial-intelligence-301819196.html
[4] Say “Kia Ora” to Oscar – Air New Zealand’s AI Chatbot. Air New Zealand. https://www.airnewzealand.com/oscar-chatbot-virtual-assistant
The Ethics of Authenticity
If you use AI, own it.
Transparency builds trust — and trust builds brands.
PwC highlights that companies embracing responsible and transparent AI practices tend to earn stronger consumer confidence.5
So go ahead and say it: “AI helped us brainstorm this.”
It’s honesty, not a confession.
[5] Trusted AI Opens Up Opportunities. PwC Global. 2024. https://www.pwc.com/gx/en/so-you-can/ai/trusted-ai-opens-up-opportunities.html
The Final Word
AI isn’t the villain of authenticity — it’s your creative sidekick when used right.
Let it handle the heavy lifting, but don’t let it hold the pen.
Your customers don’t want perfect.
They want you.
👉 Take our free marketing audit — and let’s make sure your marketing still sounds unmistakably yours.
If you are struggling to identify your brand, get in contact with MyMarketer We will work with you with development right down to the implementation.
The team@MyMarketer.
