At MyMarketer we understand the importance of ensuring your brand is properly defined and developed and, accurately communicates who you are and what you stand for. We also acknowledge the emotional attachment and history that can exist with established business brands. That’s why we take the time to develop a brand strategy before we recommend a way forward.
Your logo, promise of value, identity and tone of voice make up the different aspects of your brand. They must all be aligned and carefully defined in order to communicate your proposition clearly to your target audience.
1. Promise of value – Your brand’s promise of value helps to describe what you offer your customers e.g. Volvo promises safety and engineering excellence or Apple offers the latest in stylish technology Essentially, it’s the values and benefits you offer to your customers and helps support their purchase decisions – allowing them to determine which product to buy or provider to choose.
2. Logo (which could be made up of an icon, word mark and a by-line)
– a logo is the simplest form of your visual identity. Typically, your logo won’t explain what you do, but as your brand develops it will help to serve as ‘short-hand’ for what your brand stands for.
3. Visual Identity – this is the visual aspect of your brand and is a combination of elements or visual ‘cues’ that support your brand and make up it’s overall ‘look and feel’; it might be a certain colour, type face or layout that forms your overall brand style e.g. Vodafone is red and the AA is yellow or certain graphic elements that are used.
4. Tone of voice
These are the spoken or written words that make up your brand.
The language you use, the style of writing and the personality that’s conveyed through your communication all contribute to forming your brand. E.g. The Mad Butcher has a totally different brand tone of voice than, say, State Insurance.
Your brand identity will be expressed through a variety of elements and mechanisms e.g.
- Stationary (letterhead, business card, envelopes)
- Collateral (flyers, brochures, printed material)
- Online (websites)
- Digital (social media, blogs, email marketing)
- Signage & Uniforms
- Products/Packaging
- Advertising
Whether your brand needs a refresh or complete overhaul, MyMarketer can help.
We can cover all steps of the brand development process; from naming your business, defining your promise of value to logo and identity design, through to delivery of the various touchpoints that bring your brand to life e.g. business cards, letterheads, email signatures, signage, advertising or collateral.
We’ll also work with you to produce brand guidelines to ensure your new or re-freshed brand is correctly represented, so your company can put its best foot forward every time.
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01. Marketing Planning Services >
At the beginning of any relationship we like to undertake a marketing planning phase where we develop a ‘Plan of Attack’ to set the objectives, strategic direction, tactical activity and marketing budget for your business. Talk to MyMarketer about our marketing planning services.
02. Identity Development and Logo Design >
A logo, visual identity, promise of value and tone of voice work together to form your overall ‘brand’. Your brand is the customer facing expression of your business and dictates how you are perceived and positioned within the marketplace. Whether your brand needs a refresh or complete overhaul, MyMarketer can help.
03. Web Design and Development >
The importance of your company’s online presence has skyrocketed in recent years and, increasingly, this is your customer’s first interaction with your brand. MyMarketer offers the full range of responsive website solutions, from a minimal ‘notice board’ website to greet customers, to a full-blown Content Management System with ecommerce (online shopping facility) included, we can design and develop it for you. We provide a truly tailored online marketing solution to suit your needs and your budget.
04. Digital/Social Media/Blogging/Email Marketing >
The growth in online channels has introduced a fantastic new opportunity to communicate and interact with your customers. However, as with any consumer interaction, online or offline, this can be both positive and negative. MyMarketer will work with you to develop your digital marketing strategy and then, we’ll also help you deliver it.
05. SEO/SEM Services >
Quite simply, SEO/SEM (Search Engine Optimisation / Search Engine Marketing) are ways of ensuring that your website is easily found by customers searching specifically for you, or for someone who offers your services. MyMarketer takes away all of the mystique around these techniques and works with you to develop and implement a search engine marketing plan that will result in more of your target audience being able to find your business online.
06. Marketing Collateral/Print Management >
We have extensive experience in producing a broad range of printed marketing material. Whether the purpose is building or growing a database, generating awareness of a new offering, providing product/service information or just keeping in touch with your customers, MyMarketer can help you to reach your audience and communicate your message effectively. We pride ourselves on our innovative, out-of-the-box thinking and we work with our extensive network our preferred suppliers to deliver cost-effective marketing solutions and results tailored to your requirements.
07. Advertising/Above the Line >
In a nutshell, above the line advertising involves using media to communicate to mass audiences; think television, radio, cinema, magazines, newspapers… etc. These channels are less targeted but can be ideal for getting information out there quickly and generating wide brand awareness. MyMarketer, in partnership with our network of trusted suppliers, will work with you to develop an overall creative idea that can be used to effectively convey your message and generate buzz for your brand.
08. Events/PR >
MyMarketer becomes your out-sourced marketing department for an agreed upon number of hours per week. As such, we plan and do ALL marketing services for you. So even if it’s handling your public relations material, planning a sponsorship strategy, or organising and running an event for your customers of partners, MyMarketer can cover it. We work with a network of trusted, best-in-the-industry suppliers to ensure that everything we do for you is of the highest quality and is achieved within your budget.
