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Hear From Our Client’s

“Emma has been partnering with Christchurch International Airport on a range of marketing projects, and she’s been outstanding to work with. From clear communication and strong stakeholder management to delivering great work from strategy through to execution, Emma consistently adds value (and is a pleasure to work with). She brought a fresh perspective and was an excellent complement to our in house team: flexible, fast, and outcomes focused. Having that contractor expertise made a real difference, and Emma often went above and beyond to ensure everything was delivered to a high standard.”

– Jordan Fahey, Marketing Manager, Christchurch International Airport

“I’m happy to recommend Emma to any business that needs some marketing expertise and know how but without the investment of a fulltime resource or the overheads of an agency team. I’ve found Emma’s strategic thinking and planning to be exceptionally good, the follow-up brilliant and I’ve always enjoyed the interactions.
As a business advisor, having reliable professionals to call in on behalf of clients is invaluable – and Emma is at the top of my call-list.”

– Noel MacDonald, Oxygen8 Consulting Ltd

“Emma is an experienced, pragmatic, savvy marketer who has a knack of seeking fresh angles for marketing campaigns. She does this by asking great questions to hone in on what is most important to spearhead the campaign. Then, supports this with strategic thinking, tactics and planning. Clarity rules. I totally recommend Emma.”

– Chris Taylor, Author and Speaker, Chris Taylor Coaching

“If you’re looking to outsource your marketing, I highly recommend Emma at MyMarketer. She certainly knows her stuff right across the marketing spectrum. Emma quickly becomes one of the team and is happy to get stuck into any marketing task at hand. From Digital campaigns to social to eDM’s and much more, Emma is focused on getting results and presents measurable in a meaningful way. She is a great planner and has a real eye for details. In a short time Emma built positive relationships across the business and with key suppliers. She always gets on with the job and is confident making decisions. Not to mention she’s a lot of fun with great sense of humour.”

– Personal recommendation from Sarah, former Marketing Manager at Christchurch Airport

“Emma has played a pivotal role in developing and executing our social media strategy and implementing marketing strategies for key initiatives which has significantly enhanced our online presence and engagement. Her ability to craft compelling content and manage digital platforms has helped develop and strengthen our brand awareness. Her strategic approach and understanding of Fuel Storage marketing requirements has been invaluable. Emma is a proactive, creative, and most importantly conscious of maximizing marketing spend to create results. Her work has made a tangible impact on Fuel Storage’s marketing efforts. I highly recommend Emma for any business looking for help with their marketing efforts, her professionalism, dedication, and strategic mindset make her an asset to anyone looking for a skilled marketer.”

– From Geoff Thin, CEO at Fuel Storage

Meet Emma McMulkin

With over twenty years of marketing experience, Emma has helped businesses of all shapes and sizes plan smarter, tell their story, and reach the right people. She brings a mix of strategy, creativity, and real-world practicality to every project, whether that’s developing a long-term marketing strategy and plan, or managing the day-to-day marketing needs of her clients.

Her expertise spans marketing strategy and planning, digital marketing, brand strategy, integrated full-funnel campaigns, advertising and direct marketing, and sponsorship and partnership management. She knows how to connect the dots across channels to deliver measurable results.

Emma works with a wide range of clients, from larger organisations like Christchurch International Airport, specialist businesses such as Smart Membrane Solutions and Fuel Storage, to small owner-led businesses across trades, tourism, architecture, education, eCommerce, and more. Her approach stays the same: clear strategy, consistent storytelling, and marketing that actually works. No cookie-cutter templates, just thoughtful, fit-for-purpose support that meets each business where it’s at.

What Emma cares about:

  • Making marketing simple and effective.
  • Helping your brand stand out in the right way.
  • Finding the balance between creativity and practicality.
  • Creating marketing that feels authentic and engaging.

Through MyMarketer, Emma provides marketing help when and how you need it – smart, flexible support that helps businesses plan better, tell their story, and build stronger connections with their audiences.

Meet MyMarketer – The Marketing Business

MyMarketer is the marketing department for businesses of all shapes and sizes. We provide marketing ‘thinking and doing’ to businesses that have little or no marketing personnel/support.

When you outsource the marketing for your business to MyMarketer, you get the best of both worlds. You get an experienced marketer who not only does the planning but importantly rolls up their sleeves and makes it happen.

How do you know you need help?

  • You have little or no marketing support/resource
  • Want to grow your business but not sure how
  • Need a plan for growth
  • Need help with ‘doing’ your marketing
  • Want someone experienced but can’t afford a full-timer
  • Want more time to do what you want to do
  • Need flexibility and the ability to scale

How can we help grow your business?

  • Access to a senior marketer – managing your marketing program without the high cost
  • Not just one person but a marketing department ‘in behind’
  • The thinking done first
  • The doing connected to the thinking
  • Everything we do is linked to business growth
  • A focus on success/measurability/reporting
  • We become your in-house marketing team and creative agency all wrapped into one

If you aren’t sure if you need marketing help, take our free audit here to see how Emma can help grow your business. (Use the password: Emma)

Free audit